Video content marketing has already risen to prominence in digital strategies across the world. It's no surprise though when you look at the statistics: more than a billion individuals watch YouTube videos every month, and new footage is uploaded to the site at a rate of 100 hours a minute.
It's clear that video content is popular among both consumers and brands - research shows undeniable proof of improved conversion and engagement rates from video - but what lies ahead?
In this new ebook co-authored by our head of marketing communications Karen Webber and assistant content manager Lee Wagstaff, the future of video content marketing is under the spotlight.
Karen predicts key trends for the future of video marketing, including the importance of adapting to mobile usability and the diversification of social media channels to include video. She also discusses the benefits of a long-term strategic approach to content marketing.
Lee then outlines 53 game-changing stats which illustrate the power of video at each stage of the buying cycle. He said: "I wanted to represent the state of the video marketing industry today with hard facts that clearly demonstrate where we are with video. I used reputable sources for statistics that were relevant and insightful to each stage of the customer journey.”
Having trouble downloading the white paper?
Download The Future is Video: 53 game-changing content marketing stats here: